Katy Perry x About You Turns Retro for Spring
Katy Perry‘s spring/summer 2023 collaboration with About You features her quirky sense of style. This creative team’s second collection takes inspiration from the 1960s and 1970s. In short, it is all about retro elegance. The collection offers a vibrant selection of eye-catching fabrics and patterns that are ideal for the warm-weather season.
About You – Introduction
It’s a solution that transforms the traditional shopping trip into a personalized and stimulating digital buying experience. At About You, the emphasis is on the clients encouraged to express their unique shelves via clothing. Consumers can find a variety of ideas and more than 500,000 products from more than 3,500 businesses on the award-winning About You app and website. In fact, About You is one of the biggest fashion and lifestyle stores in Europe. It has more than 45 million unique active users monthly. Moreover, 26 European markets presently have it on the market. The fashion technology business sells SCAYLE as a licensed product in addition to its own e-commerce infrastructure. Besides, the Frankfurt Stock Exchange is where you can find About You’s shares.
About You & Katy Perry Spring 2023 Collaboration
Exclusive to About You, Katy Perry’s second collection ushers in the spring with vivacious throwback vibes.
The collection that About You and music legend Katy Perry co-created debuted on March 29, 2023.
With 76 items that are ideal for mixing and combining, the About You x Katy Perry spring 2023 collection wonderfully represents Katy’s multifaceted personality. It has something for everyone. The collection contains feminine cuts, floral designs, and vibrant hues.
Just in time for the warm weather, About You and Katy Perry decided to release a brand-new Spring/Summer collection as part of their ongoing partnership. Katy’s hilarious and unique attitude serves as the primary inspiration for the summery and vibrant pieces. The world has seen her vibrant personality in stage performances and music videos as a worldwide pop sensation and performer. But, now you can wear it on yourself too.
Talking About the Looks & Feel
In the campaign photos, Katy is a vision in a bright yellow shift dress that screams 1960s fashion. Meanwhile, she also flaunts her carefree attitude by donning an orange bucket hat, a blue crop top, and loose blue trousers. The American Idol judge also appears gorgeous in a flowery print dress with a retro vibe.
The idea “Round and Squishy” offers the ideal backdrop for the campaign photography. Katy Perry shows off her Spring/Summer looks in a fresh environment of organic, soft shapes. The vibrant looks show perfection in the elastic, air-filled bean bags arranged in a white studio environment.
The collection has a contemporary feel. Besides, it brings cuts and designs from the 1960s and 1970s into the year 2023. And they did it by using neon pink in combination with delicate pastel tones.
Current trends like cargo pants are combined with trumpet-sleeved blouses. You can even see them in flared pants, midi skirts, and dresses with petticoat looks. Glittering heart buckles and skirt cut-outs showcase Katy’s attention to detail.
Not Just Fashion, It’s About Sustainability
The Katy Perry + About You spring 2023 collection promotes sustainability besides aesthetics. The collection has a soft yet premium side thanks to the thoughtful use of delicate materials. For example, lace and silk textiles as well as environmentally friendly substitutes. Those include organic cotton, recycled polyester, and water-based PU.
Light On Your Pockets Too!
This collection is affordable and ideal for anyone wishing to embrace their inner pop star, with costs ranging from €24.90 to €119.90.
About You’s Glad To Have Perry With It
The brand said, “Having Katy Perry open the second season is an honor for us. Her admirers adore the pieces just as much as we do because of her character and motivating energy.” According to Sofia Hagemeier, Head of Exclusive Cooperations at About You, “The second collection is much softer and romantic with satin, lace, and jacquard. Meanwhile, the first collection was cleaner and edgier by using materials like vegan leather.”
Takeaway
Overall, the Spring/Summer 2023 collection provides a wide range of summer styles for every occasion. This includes a day at the beach with a white bucket hat, a city tour in a pair of comfortable jeans, and a rooftop party in a stunning midi dress. All designs go wonderfully with Katy Perry Collections, her own shoe brand that is also offered in the About You online shops.
