The number of properties for sale in Perth, WA, and its neighboring suburbs is going to rise in the coming years. Therefore, you should boost your marketing efforts if you own property in the area. It is currently a hotspot for realtors and investors.
There are many marketing resources available. But, how do you choose a marketing strategy? If you’re wondering about the same, we’ve got you covered. This article will help you with some realistic marketing strategies that you can use to sell your property with the best returns.
Online Marketing vs. Print Marketing
You and your agent can decide to advertise online, in print, or a combination of the two when deciding on a marketing strategy.
Now, the internet is a useful resource for finding properties. By using technology, people can search for properties and receive property alerts. However, conventional print marketing is also in practice today.
Here are a few strategies your agent might use to market your property.
Brochures and flyers
E-magazines and targeted emails
Newspapers and property magazines
Real estate blogs
Sign Boards and posters
Search engine marketing and PPC ads
Letters and postcards
Social media sites, such as Facebook, Instagram, and Pinterest
Your realtor should go over these options with you and create a marketing plan based on your spending limit, property, location, and market trends.
There are many sellers on the real estate market all vying for the same outcome: a quick sale at the best possible price.
Moreover, the majority of buyers are proactive when they search for homes. They look at online listings in addition to the fact that the majority of agents use a combination of print and online marketing strategies.
You must, however, emphasize your property’s key features if you want to sell it fast and fairly.
How to Market Your Real Estate Property?
So, how can you use your marketing plan to set your property apart from the competition?
Here are a few tips:
#1. Set the Proper Price
It’s important to complete your research on the best time to sell your house to receive the highest value. This is because the state of the Perth, WA, real estate market changes throughout the year.
So, to get a sense of where your property might fit in the current real estate market, compare it to nearby properties that are comparable to yours.
- Buyers will use the listing price you select to assess the value of your property. In light of this, you should take the following actions:
- To generate interest, don’t undervalue your property. This way, potential buyers will not understand its true worth.
- Similarly, don’t overprice your home because it won’t meet buyer expectations.
- Request your agent for a price guide backed up by data, then use it to drive your pricing.
- Think about using a qualified appraiser.
#2. Display Your House in the Best Light
A marketing strategy can only persuade potential customers so much. However, since your property is the main draw, it needs to be in good condition.
So, apply a fresh coat of paint, repair any worn-out fixtures throughout the property, or perform some little landscaping. They have a significant impact.
The more money you put into marketing your house, the more money you’ll make.
#3. Find Unique Ways to Market Your Property
The majority of brokers market your home via their websites and listing services. However, those who think outside the box can give your house a competitive edge.
Here are some fantastic ways to make your property stand out from the competition:
Virtual Reality and 3D Fly-Throughs
The ability for prospective buyers to fly through a three-dimensional model of your house online is alluring.
In fact, you can now build a virtual reality recreation of your home for an immersive experience with the help of several apps.
A prospective buyer will browse the internet and print pictures of your property to get an idea of what it looks like before opting to take an in-person tour. Even though they will be present in practically all properties, not all will have video walkthroughs.
On the other hand, videos can give prospective buyers a realistic impression of your home and the size of its lot. This will encourage them to visit and see it for themselves.
Facebook and other social media platforms are incredibly helpful for marketing.
For example, social media sites like Instagram and Pinterest give you and your agent a unique, visual platform to highlight the ideal features of your home.
#4. Work with the Right Agent
Ask an agent about their marketing strategy before working with them. After that, contrast it with those of other nearby firms.
A qualified agent will also go through the specifics. For example, marketing tactics, anticipated results, expenses, and obligations.
Furthermore, before hiring an agent and launching a marketing effort, you should be aware of the details.
Don’t merely choose the agent who is willing to sell your property for the highest price if you decide to use one. This is a common error made by home sellers who thought the agency would get the price at the appraisal.
On the other hand, avoid agents that suggest a one-size-fits-all marketing strategy because this will limit your chances of selling and ultimately increase your costs.
Consider marketing strategies for an off-market sale. Knowledgeable agents can sell your home off-market using respected buyer’s databases and pre-auction methods.
You and your agent work together to create an effective marketing strategy. Selecting an eager agent that will listen to you and work with you is crucial. So, don’t accept anything less than the best agent right now to market your property.
If you are buying or selling a home in Perth, Western Australia, real estate listing websites are a great resource to maximize your buyer and home chances.