How Gen Z Is Bringing The ’90s Beauty Trends Back

Trends in beauty, fashion, and style are constantly changing. According to Medium, these industries are likewise subject to the “20-Year Rule.” Thus, what was hot 20 years ago is likely to be trendy again in another 20. True to form, cosmetic and fashion trends from the 1990s were making a comeback in 2022.

The fashion business embraces ’90s trends. The popular styles include claw clips, scrunchies, cardigans, combat boots, and wide-leg jeans. However, the beauty sector is pickier. There are several ’90s beauty trends that this generation is willing to explore. And in this article, we’re going to have a look at those trends and styles.

’90s beauty trends are coming back

The ’90s have returned, and they’re better than ever. Apart from the resurrection of ’90s and early 2000s fashion trends, the decade is also resurfacing in the beauty industry. Some of these trends that you may be well aware of are low-rise bottoms, graphic crop tops, slip dresses, and more.

Get ready to witness these trends on 2022’s hottest influencers and celebs like Bella Hadid, Megan Thee Stallion, and Miley Cyrus.  Additionally, the list includes popular ’90s girls like Gwen Stefani, Drew Barrymore, Destiny’s Child, and Naomi Campbell.

✔️ Smudged Black Eyeliner

According to beauty experts Allure and Glamour, smudgy black eyeliner is returning. This grunge impact was popularized by Kate Moss in the 1990s. Also, we could see it on Gwyneth Paltrow and Winona Ryder. Afterward, Avril Lavigne, a pop-rock artist, carried the style into the early 2000s. The smudge black eyeliner trend made a comeback in New York, Paris, and Milan Fashion Weeks in 2021 and is still going on to date.

Line your eyes with a soft, blendable eye pencil. You can use Kulfi Underlined Kajal Liner, Urban Decay 24-7 Glide-On Eye Pencil in Perversion, or IT Cosmetics Superhero No-Tug Sharpenable Gel Eyeliner in Super Black to achieve this look.

✔️ Denim Blue Eyeshadow

Angelina Jolie wore blue eyeshadow. Moreover, Cameron Diaz, Jennifer Lopez, Reese Witherspoon, The Spice Girls, and Christina Aguilera all wore blue eyeshadow in the 1990s. While the colors ranged from light to dark, today’s beauty addicts are more likely to opt for a muted denim blue. At the 1998 Golden Globe Awards, Jolie wore denim blue eyelashes. Allure suggests the Kosas 10-Second Eyeshadow in Nitrogen, Colourpop Blue Moon Shadow Palette, or Huda Beauty Obsessions Eyeshadow Palette in Sapphire Obsessions.

✔️ Fresh-Faced Glow

Models on the Fendi and Alberta Ferretti runways wore barely-there makeup similar to Christy Turlington during Milan Fashion Week. This trend favors proper skincare over makeup for a natural, healthy glow. However, with L’oreal Paris True Match Lumi Glotion Natural Glow Enhancer, you can still fake it.

✔️ Brown Lipstick

Brown lipstick was popular in the 1990s among Drew Barrymore, Jennifer Aniston, and Jennifer Lopez. Additionally, the list includes Mariah Carey, Naomi Campbell, and Cindy Crawford. It’s as wearable now as it was back then. Who What Wear‘s top universally attractive brown lipstick options include Nars Audacious Lipstick in Aya, Revlon Super Lustrous in Hot Chocolate, and Glossier Generation G Sheer Matte Lipstick in Leo.

✔️ Pink Lipstick

Pink lipstick was popular among 90s pop artists like Britney Spears and Christina Aguilera. Moreover, Alicia Silverstone, the “It” girl of the decade used to wear it. Now, pink is becoming one of the most popular spring lipstick colors. It’s a refreshing change from the darker winter hues. Cosmopolitan suggests Tower 28 Beauty ShineOn Jelly Lip Gloss in Fearless or XOXO.

✔️ Pale Foundation and Red Lips

Many celebrities, including Reese Witherspoon, had pale skin and bright red lips. With a light foundation and your favorite deep red lipstick, you can easily recreate this look at home. Choose your wine or cherry tones.

✔️ Thin Brows

This was trendy in the 1990s. Unfortunately for those of us who still prefer our Cara Delevigne-Esque thick, natural brows, the beauty community has determined that we’ve been neglecting our tweezers for far too long. So, if you want to resurrect the narrow brow trend, we recommend having them sculpted by a professional.

The narrow brow is making a comeback (in some cases, unwelcome) on the faces of Gen-Zs worldwide. Younger generations are channeling early Drew Barrymore, Gwen Stefani, and Tyra Banks. Meanwhile, those born in or before the ’90s have spent the decades since growing back their over-plucked tadpoles.

✔️ Frosted eyeshadow

Christina Aguilera and Jennifer Lopez, both wore glistening pastel tints up to their brows in the 1990s. These two are the old-school inspiration for the current frosted eyeshadow trend. It’s all over TikTok now. Additionally, the frosted blue eyeshadow sales have soared, according to retailers.

✔️ French manicure

Since its heyday in the ’90s, the French manicure has been on a rollercoaster of popularity. Then it was the nail aesthetic to have. Having overcome its once-forgotten reputation, it is coming back again. A thin (rather than thick) tip is the most attractive option. So, it’s the trend to try right now, whether you wear it simply or experiment with colors and nail art.