Despite the controversies surrounding Johnny Depp’s image, Dior has continued to feature him as the face of their latest Sauvage Elixir fragrance. Depp and Christian Dior first collaborated in 2015 to introduce their then-new brand Sauvage. It was the first new perfume from Dior in ten years.
The 52-year-old “Pirates of the Caribbean” actor joined Jennifer Lawrence and Natalie Portman to endorse the fragrance. According to WWD, he named the face of a new men’s cologne in 2015 and has been representing Dior till now. Also, it is important to mention that it was Depp’s debut appearance in a fragrance campaign.
Moreover, at a time when the entire industry was boycotting him, the brand stood with the actor. And now Dior seems to be gaining only profits from this decision.
Want to learn more about this strong partnership? Continue reading…
The House Of Dior
Dior is a historical brand that is as exquisite as it sounds. Founded by Christian Dior in 1946, the French fashion house has been recognized worldwide for its elegance and timeless femininity. Dior’s distinct look has affected the world of fashion since its beginning. Moreover, the firm has remained at the top of the fashion hierarchy for nearly 70 years.
Dior maintains its image as a famous “haute couture” designer by being both innovative and traditional. Additionally, Dior has revolutionized the game forever. By offering its ready-to-wear apparel, leather goods, accessories, and footwear, it always stays a step ahead. Thus, even if we don’t realize it, the brand is still all around us in some way, shape, or form.
Keeping the legacy, the brand decided to launch its new men’s fragrance in ten years. Also, it chose Johnny Depp to be the face of the new elixir.
Johnny Depp X Dior collaboration
According to Louise Rosen, president, and CEO of The Message Inc., the campaign was “excellent news for Dior.” It was a premium brand consultancy located in Paris.
“Johnny Depp is a well-known oddball. He is a man of values, a man of integrity, and a somewhat dark, serious, and respected actor “she further stated. This, according to him, goes perfectly with the new fragrance’s overall theme.
The fragrance, created by Francois Demachy, is Dior’s most recent offering. According to Dior, the actor-musician career is “a tribute to the eclectic spirit of a true artist. Also, he thoroughly embodies all his roles. All these make Depp an ideal choice for Dior’s campaign.
According to Dior Mag, Depp became the fragrance’s muse because of his “uniquely authentic allure”. He has a rough appearance with tattooed arms and rock-jewelry-covered hands. His image complements the new fragrance’s wild theme so flawlessly that there couldn’t have been another choice other than Depp for this role.
So, what does cologne smell like?
Dior’s new Sauvage Elixir is an aromatic scent for men. It concentrates on a delectable combination of components. It includes grapefruit, sweet wood, and lavender. They come together to create a perfume that is both delightful and mesmerizing. Every note in the scent works together to enliven the senses and heighten its attraction. Moreover, Depp’s powerful presence is evocative of Sauvage’s highly concentrated fragrance, making them the ideal pair to bring the campaign to life.
Not only the scent but even the design of the cologne exhibits a powerful aura. Sauvage Elixir, housed in a stunning 60 ml vial-shaped midnight blue lacquered glass bottle, looks like the ultimate eclectic freshness. It comprises essential notes to which Demachy wanted to remain committed. Meanwhile, he wanted to advance towards unparalleled density. He chose to pare it back and expose its structure. It left simply its contour to create potency while avoiding a cacophony. Thus, this elixir resembles an engraving’s continuous, clean, and exact line. Also, it has an incredibly rich and dense smell.”
The advertising campaign is created by Leap. The campaign’s pictures feature scenes from the Wild West and the desert.
The agency said, “In the fascinating advertising film, Johnny Depp embraces a dramatic and enigmatic look as he flees the city to bury his jewelry in the desert. The creative brilliantly captures the fragrance’s blend of untamed wilderness and masculine refinement.
Depp has been in a partnership with Dior since 2015. Even when he has been engaged in a legal battle for some years, Depp has continued to be the face of Sauvage Elixir. Also, the brand doesn’t seem to have an issue with it. In fact, Sauvage’s sales have gone up after Depp’s trials began. Therefore, we can say that this collaboration has brought success to both the brand and the actor.