Sophia Bush Teams Up with ‘I Smell Great’

Sophia Bush is well aware that she smells fantastic.

The former “One Tree Hill” star has teamed up with beauty entrepreneur Randi Shinder. This collaboration is for her “I Smell Great” fragrance and body line. Sophia will be a cofounder, an ambassador, and an equity partner, according to WWD.

So, who is Sophia Bush?

Sophia Bush is a popular actress from the United States of America. She is a well-known actress, director, producer, and campaigner. Bush, most known for her role in ‘One Tree Hill,’ has also appeared in films and television series.

Unlike many other actors who keep to their domain, Bush has frequently stepped outside of her comfort zone to perform a variety of roles. She has starred in films in a variety of genres, including horror, comedy, and romance. Moreover, she joined the NBC police procedural drama series ‘Chicago P.D.’ in 2014 as ‘Detective Erin Lindsay.’ Other ‘Chicago’ series in which Bush has reprised her role as ‘Lindsay’ include ‘Chicago Med’ and ‘Chicago Justice.’

Apart from that, she has also entered the beauty and fragrance business with ‘I Smell Great’.

Who is Randi Shinder?

Randi is the founder and CEO of SBLA Beauty. It’s a science-backed skincare firm that addresses universal aging concerns. She is a serial entrepreneur headquartered in Toronto. Before SBLA, Shinder established CLEAN Perfume, Dessert Beauty with Jessica Simpson. Additionally, she started LipFusion, the first-ever micro-injected collagen lip plumper. These all were a part of the popular FusionBeauty brand.

Shinder’s objective has been to create goods that fill a need in the beauty field throughout her career. Basically, it’s this philosophy that has driven her business ventures. It has led her to build some of its most iconic beauty brands.

The wonderful collaboration

I Smell Great is a fragrance collection. It includes anything from fragrances to hair mists, lotions, and more!

Shinder created the brand and with Sophia joining the forces, they are hoping to expand the brand. It is the world’s first product line that extracts smell molecules directly from the things that women adore. To create long-lasting, nuanced perfumes, the line employs real extraction and smell sphere technology.

Angel Cake, Beach Babe, Candy Crush, and Wild Honey are among the four seductive scents available in the I smell Great collection. Moreover, it includes hair perfumes, Eau de perfume, wellness water mists, soft body whips, and reactive rich lip hydrations.

What is the vision behind this brand?

Shinder’s I smell Great range is designed to leave a simple and feminine scent behind. Moreover, it aims to combine various elements to produce a unique smell.

Shinder says that she wants women to feel empowered to layer their favorite long-lasting perfumes from head to toe. Therefore, she wanted to create a unique scent that represents their mood and how they feel about the day. This was her motive behind this brand’s origin.

What do the products feel like?

Powdered sugar, candied flower petals, tropical breezes, and notes of honey fragrance the products. They leave an easy and pleasant trail of scents behind. Under the brand name, refined hands delicately extract these smells. Then they take them to a facility where they are replicated, delicately blended, and bottled for perfection.

Moreover, I smell Great features of self-renewing scent sphere technology. It allows the fragrance to be activated by applying pressure or motion hours after the original application. As a result, it emits a sweet smell from the aroma spheres for up to 6-8 hours for long-lasting enjoyment.

What Sophia Bush has to say while joining the ‘I Smell Great’ family?

Sophia told WWD that working with Randi was a dream come true for her. She further added that from the perfume spheres to the extractions, the brand does everything on the grounds of cutting-edge technology. They want to know how beauty draws women and what makes them feel special. And according to her, it can be achieved with the help of technology. She says that when we combine the notions of technology with beauty, we get brilliance.

Talking about the business, the results of this collaboration were highly agreeable. As per the Canada Free Press, only the announcement of the alliance caused the internet sales for Sophia to “skyrocket.”

People gave immense love to the brand afterward. Even the site kept crashing because so many women were rushing toismellgreat.com.

Also, they had to employ extra staff members to work overtime to increase bandwidth. It was to ensure that all the buyers could continue to browse and discover.

After this overwhelming response to this alliance, Sophia took Instagram to thank the netizens for their support.