Kendall Jenner As The Face Of Modern Muse Le Rouge
Estee Lauder picks Kendall Jenner to star in its new Modern Muse Le Rouge ad campaign.
Kendall Jenner began her career with Keeping Up With The Kardashians as the shyest of the siblings. The fans that have been watching her for a long time, will tell you about her shy and quiet self. Cut to the present times, she’s been slaying many roles like a queen.
Now, Jenner is the coolest Kardashian with a reported net worth of £1.9 million and marketers clamoring to tap into her charm.
Beauty mogul Estee Lauder recognized the aspiring supermodel’s potential and hired her as an ambassador.
Kendall Jenner: The popular face of Estee Lauder’s Modern Muse Le Rouge
Kendall Jenner has taken on numerous roles as the face of Estee Lauder campaigns. We’ve seen her shifting from an elegant superhero to a sultry businesswoman. Moreover, we shouldn’t forget another super glammed-up Kendall in her latest TV promo for Estee Lauder’s new fragrance, practically painting New York City red.
The Modern Muse Le Rouge partnership has been Jenner’s one of the most successful collaborations so far. Additionally, this happens to be her first fragrance campaign for which she worked hard and can be seen oozing with confidence. Continue reading to learn more about this wonderful collab in detail.
Modern Muse Le Rogue’s journey in a nutshell
In 2013, Estee Lauder released the Modern Muse fragrance. The aroma undoubtedly provides a lovely and sumptuous sensation. However, the most appealing aspect of this brand is its distinct commercialization strategy. It sees women as muses, who live life on their own terms. The brand celebrates women who do great things and inspire those around them. In fact, Estee Lauder’s Modern Muse campaign beautifully promotes this similar concept. And no doubt Jenner is a perfect choice to complement this idea.
What is the campaign all about?
According to Estee Lauder, Modern Muse Le Rouge is all about confidence. It is for the “enchanting woman who makes a bold, vivid statement without speaking a word.”
Her motto is that you should never go unnoticed.’ Seductive, daring, and courageous. She wears the ultimate red – Le Rouge – when she wants to make a statement.’ Reflecting on this is the brand’s sole motive behind the Modern Muse Le Rouge campaign.
Estee Lauder’s in-house creative staff put in a lot of effort to showcase this idea. They frequently bring up visions like ‘women’ and ‘what inspires them.’
The team, as well as Jenner herself, have worked hard to promote the new fragrance. They teased it for a long time, and when it finally came out, it was all worth it.
The commercial was directed by Jonas Akerlund, an award-winning music video filmmaker. It promotes modern femininity. Furthermore, Jenner’s casual elegance and flair added to the scent’s sensual appeal. In the video recorded in Los Angeles, she can be seen catching eyes and turning heads with every stride she takes.
Moreover, the campaign’s goal was to communicate a mood, a bright, theatrical attitude. Furthermore, Jenner’s unwavering confidence demonstrates how she inspires others. Every component of the fragrance was carefully picked to reflect her desire to stand apart.
What is the scent like?
Modern Muse Le Rouge is a captivating blend of juicy fruits and rich florals. It also has a smooth cream accord that captures the drama of its muse’s personality. Not to mention the bottle’s aesthetic appeal. A salmon-colored bottle with a red bow on top houses the scent. As a result, it exemplifies excellence in every manner.
The fragrance is for the woman who demands attention. Bulgarian rose’s sensuous notes and rose centifolia’s freshness combine with a burst of bourgeon de cassis and raspberry. Meanwhile, the vibrant flavors of pink pepper and saffron entice your taste buds. Furthermore, Madagascar vanilla, delicate magnolia flowers, and jasmine notes give your personality just the proper amount of drama.
Kendall’s look for the Modern Muse Le Rouge campaign
In a crimson suit with the suit jacket unzipped to give a hint of cleavage, the 19-year-old beauty dazzled everyone. The social media love gets her high glam on in a red-hot outfit and a sultry scarlet pout. Finally, we can conclude that with its first-ever campaign, the brand found a true muse to sell its rich rose scent.
Jenner looks gorgeous in the Modern Muse Le Rouge ad, which conjures up images of timeless beauty. She also exudes refinement and seductive appeal thanks to her smoldering superb looks. And that was something the campaign really needed. It went off without a hitch and completely aligned with the brand’s goals.
What does this campaign mean for Estee Lauder and Kendall Jenner?
This campaign has brought massive success for both the cosmetic giant and Jenner. According to Fashionista, Estee Lauder CEO Fabrizio Freda revealed that sales across all Estee Lauder’s brands climbed merely 1% in the first three months of 2015. Therefore, by signing young stars like Kendall Jenner, the corporation hopes to increase sales among millennials.
In fact, the plan appears to be working. According to the Wall Street Journal, Kendall’s social media posts were responsible for driving younger clients to Estee Lauder.
According to Freda, Estee Lauder chooses younger models “because makeup is about reinventing oneself. Moreover, it is playful, which goes very well with social media.”
On the other hand, even Kendall has profited from the arrangement as well. Estee Lauder is her first major beauty contract and is one of her major projects.
When the news came out, she expressed her excitement about working with Estee Lauder. She says that she grew up with Estee Lauder and recalls witnessing her mother using it as a child. Therefore, it’s fantastic to have grown up with it and now work with them.
