Jennifer Lopez Launches Her New Perfume ‘Promise’
Talk about perfect timing!
There wouldn’t have been a better example of what we call perfect timing.
Just an hour after Jennifer Lopez became one of the future 2020 Super Bowl performing co-headliners, she stunned us with another announcement. J. Lo unveiled a big surprise, her brand new fragrance called Promise. It was her 25th fragrance which she launched during a pop-up show in New York City.
Before we get to know her ‘Promise’ better, let’s just take a brief look at Jennifer Lopez and her journey:
Who is Jennifer Lopez?
Well, who doesn’t know her?
Jennifer Lopez is one of the world’s most powerful superstars. She has over 196 million social media followers. Her achievements and star power continue to shine year after year. Moreover, she is a mother, actress, entertainer, fashion icon, and entrepreneur. With smash singles, a record-breaking Las Vegas residency, her dramatic series Shades of Blue, and her breakthrough show World of Dance, Jennifer Lopez proved she was even greater than before in 2018.
In addition to this, TIME Magazine has named her one of the 100 Most Influential People in the World. With the release of new music collaborations and the premiere of her new film Hustlers, her success reached new levels in 2019. Jennifer also got a prestigious award from the Council of Fashion Designers of America for her commitment to fashion. It demonstrates that she’s only getting better with age!
It was when she decided to launch her new fragrance.
J. Lo’s brand new perfume – ‘Promise’
The international celebrity revealed her 25th fragrance, which instantly became a hit. She defines ‘Promise’ as her passion project. Further, she adds that it encapsulates who she is as a performer, mother, and daughter.
Here’s everything you want to know about this captivating blend:
✔️ The fragrance
‘Promise’ is a new floral woody fragrance for ladies by Jennifer Lopez. Its top notes include tangerine, juicy pink berries, and nashi pear. Meanwhile, it combines into a flowery center of orris, jasmine sambac, and honeysuckle. Moreover, the base contains creamy sandalwood, cashmere wood, and crystalized amber.
✔️ The design
A champagne-colored liquid and rose gold metal accents adorn the versatile glass perfume bottle. Jennifer Lopez wears a rose-gold studded outfit in the fragrance commercial campaign. This is the artist’s 25th celebrity fragrance and her second with Designer Parfums.
The motive behind this new fragrance
Promise Eau de Parfum is the essence of a diverse and powerful woman. Additionally, it represents all Jennifer Lopez stands for today. Join Jennifer as she encourages us to make promises to ourselves and follow them. Its motto is to be better every day, no matter what obstacles we face. It asks what your pledge is.
She went on to say that Warren Buffet was the one who inspired her for the title. The multibillionaire once told her that “a brand is a promise.” That became the motivation behind this new fragrance’s name.
The newest J.Lo Perfume is a “Promise” of the quality of her fragrance line. And with each new scent, she aims to “improve your life, making you feel attractive and beautiful.
She goes on to say that she’s reached a stage in her life when she “understands the importance of honoring vows to yourself.”
With these ideas, she is bound to only grow. Moreover, talking in numbers, this scent is predicted to boost the fragrance business by up to 30%, or $2 billion.
The launch
Even the launch event for the perfume was dynamic. As she made the news, she wore an all-white suit and her look was really classy. It included a plunge neck jacket, matching skirt, belt, and grommet ankle strap. However, with diamond rings and bracelets, she kept her accessories to a minimum.
And the debut of J.Lo’s Promise perfume brought admirers back to her musical and fashion careers.
What can we expect?
What you can expect from this perfume is pure elegance and luxury.
Designer Parfums collaborated with Robertet to create a sweet and sexy fragrance.
Moreover, J.Lo’s new perfume comes in a bottle that celebrates her love of bling. The rectangular perfume bottle has a design of multifaceted glass with rose gold metallic embellishments. Jennifer’s affluent lifestyle inspired Design Parfums to create such a magnificent bottle.
In the United States, only Ulta Beauty distributes J.Lo’s “Promise” perfume.
It’s also available in the UK at Superdrug and Boots, as well as in Mexico at Liverpool.
Jennifer Lopez is the “ultimate visionary and creative partner,” according to Parag Vidyarthi, general director of Designer Parfums. Not to mention that she is a great inspiration to many, according to Tara Simon, senior VP of Ulta Beauty.
What did J. Lo have to say about such a great announcement?
When asked about her presence alongside Shakira at the Super Bowl halftime show, she expresses her thanks for being chosen as one of “two strong women” for the program. Lopez also stated that she was “in show shape.”
In other news, Dee Snider, a heavy metal musician, and composer have slammed the NFL for “ignoring” heavy metal vocalists who perform at every game but not at the Super Bowl Halftime Show.
