How Technology Is Transforming Hotel Contracting

Over the last few years, the rate of technological innovation has reached too far. The global health crisis fueled the engines of the invention. This has resulted in a wave of technology adoption that we’d have never seen before. The tourism business is not an exception.

It is true that the industry has failed to recover to pre-pandemic levels of growth. Being hampered by lockdown times and social distancing are some of the causes of it.  Moreover, specialists expect the coronavirus will be with us for a long time. Thus, technology will be essential in changing the sector. We’ve seen how profound its interactions with technology have been. Therefore, we can say that it’ll particularly play a vital role in hotel contracting.

Everything revolves around agility

Whether it’s hotels, tour operators, agencies, or corporate travel platforms, all want to be more agile. They know that to establish and sustain, the industry must be able to adapt to new technologies. They need to adjust to conditions very quickly, constantly, and methodically. The innate philosophy of successful travel business is constant and purposeful evolution. This is something that hotel contractors are aware of. Also, it is how they are attempting to address the worldwide pandemic’s issues. This begins with a comprehensive, 360-degree examination of all aspects of the company. Be it from accounting to sales and marketing, they need to inspect each domain.

What are some important aspects?

Measuring is an important aspect of this. You can’t measure everything, but it can be measured and is important. Measurement enables a company to decide goals and concrete judgments. Combining measuring and data tools can allow businesses to uncover new insights.

A firm can use these insights to make radical changes to boost long-term performance. These changes can appear “bad” at times, as we see with many hotel contractors. This can help contractors to do something less bad instead of trying to do it well. Alternatively, these revelations could lead to game-changing remedies. The most important thing is that a hotel contractor, operating in a hyper-competitive market, may design solutions that increase agility. Moreover, they can reduce complexity and make better efforts to sell the hotel rooms. It’ll ultimately help them to create excellent guest experiences.

We are living in an era of remarkable uncertainty. Thus, the need for flexibility has never been greater. It is an environment where even the best-laid plans can be entirely upended at the drop of a hat. Thus, hotel contractors must find innovative strategies to enhance hotel supply.

✔️ Move quickly but with control

A business model relying on direct hotel contracting and tapping distributors has some serious flaws. Wholesalers deny hotel contractors the freedom and flexibility to deliver rapid solutions. This risks the quality of the client experience. Even it becomes more difficult to improve the quality as the model’s control is corrupted. Using a bed banker, for example, can make it impossible to track where a booking came from. In such cases, the booking may have been sold numerous times before the guest booked the room.

Direct contracting is another source of concern. That may be a painfully long process. To begin with, direct contracting needs a large number of software solutions. That can be expensive and too complex.

For example, Impala’s Connectivity and Contracting API has been able to create breakthrough technologies. They have managed to make it quick and simple to use, allowing room sellers to take their sales to the next level.

✔️ Success beneath uncertainty

You can get a lot of advantages by establishing a link between hotels and room vendors. This will allow you to offer unique visitor experiences. Connectivity solution makes checking a hotel room’s availability easier. Moreover, it makes it more streamlined and manages bookings more efficiently.

It used to take months to get from approaching a hotel to ending a deal. Now, it takes a thousand times less time and is a thousand times better.

Impala makes it simple to reach a hotel audience of thousands. It is the ideal answer for individuals who have struggled with pricey integration. Additionally, it saves them from lengthy negotiations and a slew of phone calls or emails.

✔️ Make your relationships with your partners stronger

The adoption of technology and creative solutions has boosted the options for strengthening partnerships.

The truth is that hotels like to treat direct booking guests better. This makes sense because direct-booking guests are true fans of the hotel. Also, the hotel believes it needs to nurture that relationship to increase the regular gain from those guests. Those who book from third parties like wholesalers, do not have as close a relationship with the hotel. Thus, creating a relationship with such guests might seem so costly.

By utilizing cutting-edge technology, travel companies can help hotels to gain information about bookings. They can also assist hotels in creating relationships with guests who book through third-party platforms. Companies can leverage their data to offer personalized deals that benefit all parties involved. This increases transaction transparency and deepens relationships across the board.

In a hyper-competitive market where hotels fight for survival, technology can be helpful. It promises that hotels will now be able to focus their resources on developing and thriving.


Hotel reservations are increasingly being made online and via third-party services. This is the area where technology has had the largest impact. In a straightforward and welcoming manner, the internet makes it easier for travelers to seek housing options. Also, it helps them find options matched to their experience and budgetary criteria. For hotels that rely on direct ties, this is a problem. These technologies, however, do not have to be a danger to hotels. Hotels may leverage hotel contractors’ access to a variety of data to improve their business models. Learn more about how you may improve your service offering and insights.