Liam Hemsworth: First Celeb To Star In Diesel’s Ad
The leather jacket has been the embodiment of cool for a very long time. Embracing the rebellious, street-smart vibes of leather is Liam Hemsworth for Diesel’s Only The Brave fragrance ad. The Hunger Games star appeared in the first image of the brand’s campaign. Additionally, the youngest member of Australia’s hottest and most famous siblings also happens to be the first celebrity Diesel chose to star in its campaign.
Diesel’s ‘Only The Brave’ cologne
Diesel’s ‘Only The Brave’ is a masculine Amber Woody scent. The brand launched in 2009. Alienor Massenet, Olivier Polge, and Pierre Wargnye are the creators of Only The Brave. It is known for its zesty Amalfi Lemon and Mandarin Orange in the top notes. Meanwhile, Violet, Virginia Cedar, and Coriander rule the middle notes. Moreover, Amber, Leather, Benzoin, French labdanum, and Styrax are the foundation notes.
Diesel introduces Only The Brave, the first solo edition aimed at men. It comes in collaboration with the L’Oreal house. The inspiration behind this version is none other than Renzo Rosso himself, the founder of the Diesel company. Therefore, not to mention why the scent bottle reminds us so much of his knuckles and the RR tattoos on them. The scent is linked to Rosso’s holding the company, Only The Brave. Similarly, it connects directly to the eponymous charity foundation.
The design
Its flacon is a glass sculpture in the shape of a fist. The bottle is colored in smoky-grayish tones and adorned with a silver ring with the Diesel logo. Only The Brave’s concept emphasizes masculine, decisive, and brave accords with clear contrasts. For example, oriental, leather, and woody accords.
The scent
The fragrance opens with manly and sophisticated leather notes. These notes intimately connect to the brand. The composition enlivens lemony and fresh fragrances. Meanwhile, amber and cedar woody join further. Alienor Massenet, Olivier Polge, and Pierre Wargnye, these three IFF noses, collaborated on the perfume to make it a hit.
Only The Brave is a scent for men who have chosen to be heroes. Its composition features a harmonious blend of oriental-woody tones. This incredible blend leaves a lasting impression. In the meantime, a contrast between fresh lemon and mandarin notes enhances the base part. Finally, violet, cedar, and coriander lead to warm amber accords with leather nuances. Lemon’s dazzling sparks appear atop a passionate, floral center. Meanwhile, it also leaves a warm, leather-resin trail in the fragrance’s base notes.
Liam Hemsworth as the face of Diesel’s ‘Only The Brave’ campaign
Liam Hemsworth smolders in a seductive ad for Diesel Parfums’ “Only The Brave” perfume.
According to WWD, the young “Hunger Games” star became one of the most popular faces of the men’s fragrance. The brand chose him to be the representative of both print and TV campaigns for the fragrance. Moreover, it was the first time that Diesel decided on a celebrity to star in its ad campaigns.
Who is Liam Hemsworth?
Though he barely needs any introduction, Liam Hemsworth is an actor from Australia. Moreover, being the brother of Chris and Luke Hemsworth, he also belongs to the most popular sibling line in Australia. We know Liam best for his roles in ‘The Hunger Games and ‘Independence Day: Resurgence’, both of which he starred in during the 2010s.
Why Liam Hemsworth?
The campaign’s first image features Liam resting against a fire escape. He dressed in James Dean-style tight trousers, a black T-shirt, a leather jacket, and moto boots. Also, Liam could be seen in a white T-shirt, pants, and boots in another behind-the-scenes photo obtained by E! Online. Thus, there’s no doubt that his looks are smoldering, which perfectly suits the brand’s motive for this campaign.
Andrea Rosso, Diesel’s creative director for licenses, told WWD during an interview that strength defines a brave man. Additionally, his determination and his capacity to live courageously while adhering to his own set of standards reflect his virtues. Thus, Andrea believed that Liam exemplified all these characteristics perfectly. So, there would not have been a better option for the brand’s face. In fact, the whole team was quite thrilled to have him as the representative of Only The Brave.
Liam was the first celebrity to participate in a men’s fragrance campaign for the firm. Earlier it often hired unknown models instead of recognized names, according to E! Online.
