Behati Prinsloo: The Face Of Raw Spirit Fragrance

April 13, 2022January 14, 2023 admin fragrance

Behati Prinsloo was the only name that came into Russel’s mind for the face of his new fragrance line. Russel James is a famous photographer who has recently launched his first fragrance line, Raw Spirit. And Behati happens to be the ideal personality to represent as its first ambassador.

As the face of Raw Spirit, Behati Prinsloo loves natural beauty. Thus, the Angel of Victoria’s Secret poses topless in nature to embrace it. Additionally, she, along with the photographer and Nomad Two Worlds founder Russell James, is working too hard for the new socially conscious scent line.

Raw Spirit in a brief

The collection of socially responsible fragrances uses natural components. The components come from all around the world. Moreover, they are created in collaboration with Firmenich. Nomad and Firmenich, both members of the Clinton Global Initiative, aim to release ten Raw Spirit perfumes. Moreover, they’ve aimed to make it all in collaboration with and in support of indigenous and marginalized groups. And these groups usually range in Haiti, Australia, the United States, and elsewhere.

Nomad Two Worlds is the major inspiration for Raw Spirit. It is a collaborative art project by Australian photographer Russell James. It explores the clash of ancient and modern cultures. In the meantime, it also aims to recognize the diversity of Indigenous tribes across the world.

Who is Behati Prinsloo?

Behati Prinsloo is a Namibian supermodel. While on vacation in Cape Town, Sarah Doukas, the owner of a modeling firm was the one who found Prinsloo. However, her career as Victoria’s Secret lingerie model made her famous. From 2007 through 2015, she featured in nine Victoria’s Secret fashion shows. That made her the face of the Victoria’s Secret PINK line in 2008 and an Angel in 2009. Moreover, since 2012, she’s been a brand ambassador for Seafolly. On top of that, she has been on the covers of Vogue, GQ, and Elle, among other worldwide fashion magazines.

What makes her the best for Raw Spirit?

The brand chose Prinsloo as a brand ambassador. She will star in the company’s commercial campaign, which comprises a series of videos. According to James, Behati is wonderful for Raw Spirit. She has this incredible natural energy and honesty. Therefore, Behati is the perfect person in James’s eyes who can reflect the brand’s image well. Moreover, he states that it’s as though they’ve summoned the Raw Spirit to live in the shape of a human being.

Behati is the brand’s first face, according to WWD, and will represent all six perfumes (10 by holiday). Also, the photographs have caught the beauty of the Seminole Tribe of Florida’s land, which adds a unique touch to the theme.

According to James’s statement to WWD, Behati just embraced the name, Raw Spirit. He highly praises Behati’s “hippie” demeanor and considers her the best person for the job. She was ecstatic when he told her about it, and that meant just as much to him as her really doing it.

What does Behati feel about this opportunity?

Behati remarked that Raw Spirit’s worldview appeals to her. She is a firm believer in giving back. Therefore, the phrase “raw spirit” conjures up images of nature for her. Those images are stripped down and ethereal in her mind. Thus, she is happy that it represents Mother Nature in her most beautiful state.

Want to know extensively what she feels about ‘Raw Spirit’? Here’s a brief takeout from her interviews shortly after the announcements of Prinsloo’s collab with the brand:

What does she think the Raw Spirit ideology is and why does it appeal to her?

She believes that if you take something, you must give something back. Thus, the philosophy of Raw Spirit goes perfectly with her principle. She likes the fact that it gives back to the communities with which it collaborates. And that it’s simply a corporation with a pure heart.