5 Ways to Use AI to Evaluate a Content Site

Savvy business owners must understand the advantages of employing AI technology. Entrepreneurs wanting to buy existing businesses have found AI technology extremely valuable.

When it comes to purchasing a new website, you can make use of AI technology. With its help, you’ll be able to check whether the site is going to be profitable. Moreover, it’ll tell you if the business will generate enough revenue to cover the initial investment.

How AI technology makes it easier to identify opportunities when purchasing websites

It can be difficult to make the best decision when buying a content site. Part of the problem is that normal due diligence for SaaS or eCommerce firms may not always be sufficient to accurately assess the value of a content site. Instead, you should learn to detect the characteristics of a good website. Furthermore, you must learn to probe behind the surface. It basically helps to confirm that everything is as it appears.

Fortunately, emerging AI techniques make it easy for businesses looking to buy a website to examine them thoroughly. This is one example of how AI is transforming business. Here are some pointers on how to use AI technology to better assess a website you want to buy.

#1: Use AI technology to evaluate your content’s quality

When assessing a content site, the first thing to consider is the content itself. All high-quality content, whether it’s a blog post, an infographic, or a video, has a few characteristics in common. These are some of them:

• Specificity: Good content is tailored to a specific niche and written with a specific audience in mind.
• Eloquent: It is well-written, with no grammatical or spelling problems. It speaks in plain English and avoids awkward terminology.
• Consistent: It adheres to a set timetable. After you’ve bought the business, you’ll need to make sure you can stick to the same schedule.
• Engaging: It speaks directly to the audience. Moreover, it intends to elicit active participation from them in the brand.
• Strategic: One should create content as a part of a forward-looking marketing strategy. It should be based on keyword, topic, and audience research.

Unfortunately, these kinds of decisions are highly subjective. Unless you really know what you’re looking for, determining whether the material on a site will appeal to your audience or avoid a Google penalty might be tricky.

This is where artificial intelligence (AI) can be really beneficial. Many programs, such as Moz, use AI to calculate a spam score. This takes into account the value of the content when assessing whether the site will be penalized in the future. Other AI systems can assist in determining the quality of information.

Use AI to detect duplicates & plagiarism

Unfortunately, every high-quality content site on the internet has several low-quality copycats. The owners of these companies want success without having to do any effort. Moreover, you’re less likely to come across these plagiarists if you work with a reputable counselor. However, you should still be cautious.

Fortunately, AI can also assist in the detection of plagiarism on websites. A tool like Copyscape (for blog posts) or Turnitin (for video) is the quickest approach to see if a website’s material is unique. You can even design your own plagiarism detection tool using machine learning. Try putting a couple of pieces of content into one of those tools and seeing what comes up. Consider the following:

• Date of publication
• Uncommon or awkward phrasing
• Practices that are spammy or deceitful
• Layout/design

#2: Estimate Traffic with Artificial Intelligence

At first glance, a website with constant high traffic may appear to be a good investment. However, traffic is a statistic that you should never assess in a vacuum. It’s not enough to consider how many people visit a content site. You must also consider each visitor’s quality.

Consider the following inquiries:

• Does the majority of the traffic come from organic sources?
• Is the traffic appropriate? How many of these people become customers?
• Do the traffic and revenue go proportionate to each other if the site uses ads?
• What are the most popular keywords? Are these terms consistent with the site’s identity?

However, make certain that the figures aren’t fudged

There are a few red indicators to look out for while analyzing traffic quality:

• For any of its core keywords, the site does not rank organically.
• Other than social media, PPC ads, and searches, the majority of traffic comes from other sources.
• The flow of traffic appears to be either decreasing or exceedingly erratic.
• Instead of showing you current traffic figures, the merchant prefers to show you screenshots.

Merchants have an incentive to inflate their traffic counts. Therefore, you’ll need to estimate traffic using third-party technologies. The good news is that artificial intelligence has made this a lot easier. Although Alexa is being phased out this year, you may still use other AI-driven traffic estimate tools like Quantcast. You may also use AI-driven search engine analysis tools. For example, SemRush and Ahrefs. Use them to see how well a site ranks on Google. It’ll help you estimate the amount of traffic it generates from search engines. And all you’ll need to know is which metrics to look at.

#3: Excellent design

The importance of the user experience is something that content sites and other internet businesses have in common. A good content site is simple and easy to navigate. It should be simple to use and comprehend, with no distracting graphic components.

Use your best judgment if a site seems difficult to access, it most likely is.

However, be certain that it also performs well

According to CNBC, 72.5 percent of consumers would access the internet completely through their cell phones by 2025. As a result, you must test the content site not only on a desktop but also on a variety of mobile devices. A site isn’t well-designed if it performs poorly on a small screen. Also, it doesn’t matter how well-designed it appears.

#4: A well-defined monetization strategy

You’ve most likely seen the figures for your upcoming transaction. So, at least on paper, the business appears to be lucrative. Though, where do these earnings come from?

At the very least, the seller should be willing to give you an outline of their content monetization plan. For example, is their site generating income according to a well-defined strategy. Or do the majority of their profits appear to be the consequence of luck?

However, make certain that your strategy is long-term

The most important concern is whether you’ll be able to continue the seller’s original monetization plan once you’ve bought the company. Is it based on the knowledge that only the seller has? Are there any existing collaborations that might not survive the acquisition?

Also, you can use AI to determine how long a website’s revenue stream will be sustained. To forecast future revenue, look at the sorts of traffic. Observe the niche and the likelihood of future Google penalties. This is one of the most important benefits of predictive analytics in this industry.

#5: A strong presence on social media

Social media and content marketing are deeply linked. A high-quality content site will almost always have a significant Facebook/Twitter presence. Moreover, it’ll make sure to have an active and engaged community. Therefore, along with content marketing and monetization, the site should have a social media strategy.

However, be wary of ill will

Again, no metric should be assessed in isolation. Even if a content site looks to have an active community at first glance, you should investigate the nature of that community as part of your due diligence. Find out how users interact with the brand of the content site.

Keep an eye on how people are reacting to the site and its content. If it’s extremely harmful, it could state that there’s a problem with ill intent that you’re not aware of. And it’s possible that this is why the seller is selling the property.

Look for Green Lights and Red Flags with AI

Artificial intelligence is quite valuable in a variety of fields. Online entrepreneurs are among those who have benefited from AI advances. A content-rich website might be a wise investment. However, it can also be used as a money pit. The distinction is as much about you as it is about your ability to tell the difference between a site with good content and one that is ultimately a lemon.

All it takes is knowing what to look for, which you now do.