5 Things You Must Do Before Launching Your Mobile App
More and more applications are being published left and right these days. Thus, someone who is a novice can almost think that application development is very easy and everyone is doing it. However, anyone who has worked on or developed an application knows that the process is exactly the opposite. It can be unsatisfying, long, and especially exhausting if your final application doesn’t match your expectation.
The process of launching an application is usually a big moment for your brand. You might have worked tirelessly for several months or even years to brand your application to perfection. Moreover, once it goes live, there’s never a going back.
However, the ways you decide to support, launch, and grow your application is really vital for your business. It will have a drastic impact on your business’s long-term profitability once it goes live. This, therefore, begins with the actions or steps you take as soon as that application goes live. Hence, before you release an application, try to first check all these things off of your list:
#1. Research About the App
Although this may seem very hard to believe, there are millions of applications out there. And over 250 million application downloads take place daily. Also, note that your application is likely not the only one of its kind out there. Therefore, figuring out what makes your application different from others is essential for your application to pave the way.
For example, you need to ask yourself the following question first:
- What are your competitors like, and what is their pricing?
- Will you be able to compete in a market that already has thousands of other applications like yours available?
It is also very helpful to take a look at reviews about other applications similar to yours. This way, you can find information, which may help you in the development of your app. It will eventually help you to put yourself above your competitors.
#2. Find out Your Marketing Plan
If your application is not visible to users even after it is live, then no one is going to use it. Thus, it is very important to strategize on marketing before an application goes live. You’ll have to make a plan precisely for your targeted audience.
- Determine if your application is a game, a tool, or a source of entertainment. Then, you’ll have to figure out how to capture the attention of the specific audience for your application.
- How do you appeal to the graphical location of the people you want to be your customers? It is a question that you need to ask yourself for generating relatable content.
- A social media presence that talks about the application are a must-have. Also, make sure you determine how to appeal to your target market.
#3. Get Reviews and Test Run the App
The most terrible thing you can do before releasing an application is to not test it in an end-user environment. By doing a personal test, you will never be able to discover all of the bugs in your application. Perhaps, you will not be able to figure out different ways in which your customer can use your application.
Therefore, using a third-party tester, enlisting a group of people, or employing a reputable testing firm like Testrigor is important. Testing your application in the real-world environment before release can extend its life cycle.
Additionally, thoroughly testing your application, exposes it to have a wide variety of positive outcomes. It may require more time and possibly more monetary input. However, you should never skip such a vital step that allows you to examine your application from a customer’s eye. If your application then goes through beta testing, ask if the testers can provide you with reviews. This will act as honest feedback, which is very important for the growth of any new application.
#4. Choose the Right Date to Launch your App
This may come at the very first to the minds of many application developers. However, choosing the right date to launch your application can increase its visibility more than ever. In fact, you should know that the market is competitive and certain types of apps do better at certain times. Therefore, do your research by checking out the release date of similar applications. Thereafter, pay attention to things such as busy sales and holidays.
#5. Create Your Screenshots
The world is evolving and becoming more and more of a visual place. Therefore, if you are planning to release your application, taking some good-quality screenshots is always a great idea. It will show the functionality and look of your application.
Consumers are more likely to look at the pictures of an application before they move to read a description. And many will likely pass by an application that has fewer or no pictures. Of course, there’ll be times that your application may shine so bright in your eyes, better than others. However, remember that the key is to make the customer feel this, as well.
Developing an app is however a heady endeavor. But it also can pay off well in the end if you do it correctly. Therefore, once you’re ready to launch your application, make sure to consider these points to get more favorable results.
